Atari CEO Says the Company is "Back in the Hardware Business"

Sunday, 18 Jun, 2017

Others had no idea what the video was showing about a "brand new Atari product years in the making". While he didn't offer many details about the unit, he did say that it would be based on PC technology. Are you looking forward to what Atari will bring to the table? The video below doesn't give much away, in fact it's just a nice look at what the console may look like, plastic grooves, wood or wood effect plates, and an Atari logo on the face that lights up!

Considering that they are sized down to about ten employees and that they are on the verge of bankruptcy, the once mighty Atari is perhaps about to launch a new gaming console for public use - the way they used to be.

Bryan Robson urges Jose Mourinho to complete flair signings at Manchester United
It's about going on the pitch and doing a job'. "We're always managing things". It comes back to the manager's frustrations, as well as ours.

One possible incarnation of what this Ataribox will be is the easy money idea of an Atari version of an NES Classic Edition that packages built-in classic Atari games like this guy.

All we can do is wait and see if Ataribox will be a triumphant return for the legendary gaming brand or more of an E.T. sort of deal for the company. So, is Atari actually trying to build something to compete with Microsoft, Sony and Nintendo? The market for consoles is stuffed. Chesnais said that Atari's revival is well under way. Atari just couldn't compete and if it's trying to build some sort of Steam box, it's hard to imagine they could succeed while the Steam Machine has failed. Turns out, it's a real thing though.