Dove thought this ad celebrated 'the beauty of diversity'

Monday, 09 Oct, 2017

Dove has apologized after the beauty company posted an image to social media that some people have called racist.

Dove has apologized for "missing the mark", but how did this happen, the internet wonders, that at least an art director, a marketing director, a photographer, and a social media manager passed this around and thought, "okay"?

The Guardian reports that makeup artist Naomi Blake, whose Facebook name is Naythemua, was able to preserve a screen grab of the ad, before Dove pulled it. Blake posted on Friday, "So I'm scrolling through Facebook and this is the#dove ad that comes up. ok so what am I looking at". "We deeply regret the offense it caused", read their statement, posted to Twitter.

They went on further to say: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page".

The ad, which shows a woman changing from black to white after using a Dove product, has sparked outrage and accusations of racism.

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First you see a Black woman wearing a brown shirt, then she transforms to a white woman wearing a beige shirt.

In a direct response to her comments, Dove responded: "The content featured demonstrates the benefits of our Dove body wash for every type of skin... We deeply regret the offense it caused", added the company.

The advert appeared to show a black woman turning white after using their soap. In 2011, a controversial ad showed three women standing in front of a wall designated in "before" and "after".

Dove's 13-year-old "Real Beauty" campaign aims to celebrate the beauty of all kinds of women.

"Dove is advertising bodywash, which means that this product removes dirt/ has the ability to get you clean, POINT BLANK!"