Facebook Acquires 'tbh,' an Anonymous App for Teens

Wednesday, 18 Oct, 2017

Anonymous teen compliment app tbh has been acquired by Facebook and will now be used as its next Instagram.

Facebook said in a statement, "We're impressed by the way tbh is doing this by using polling and messaging, and with Facebook's resources tbh can continue to expand and build positive experiences".

One of the friends (they have to have also downloaded the app) are notified when they are selected, but the details of who chose them is kept anonymous.

It was just a few weeks ago in September when tbh, which stands for "to be honest" was topping the Apple aapl app store as one of the most popular apps for teenagers, having only debuted in August.

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Tbh co-founders, Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon, will move to Facebook's headquarters, and continue working on the app.

The amount of the deal hasn't been disclosed, but according to TechCrunch, it's "less than $100 million and won't require any regulatory approval". They are building community and allowing people to share in ways that bring them closer together.

It is unclear how Facebook intends to profit from the new app, which now has no monetization scheme in place. It's the No. 1 free app on the iTunes charts - ahead of YouTube, Snapchat and Instragram. "When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions". The app lets you create surveys which you can send out to your friends anonymously without your original identity. A tbh is used nearly like a form of Instagram currency, since you can trade a TBH for a like on one of your photos.

The development of TBH has shown a similarity to Facebook's early growth - where it was only available in a handful of colleges for a short time, the makers of tbh only made the app available to users in certain states. "The next day it was in three more schools, and then the next day it was in 300 schools".